Job Title Analyst.Loyalty
& Retention*
Location Lagos,NG
Job Summary
Support the
development and design tactical retention initiatives for Etisalat customer
value segments with a focus on engagement, lifecycle management and customer
communications
Principal Functions
·
Build strong working relationships with a
variety of cross-functional teams and stakeholders to ensure that the Customer
is at the heart of the business's thinking.
·
Proactively highlight existing processes,
policies and procedures which adversely impact customer satisfaction leading to
churn.
·
Use storyboarding, task analysis, and customer
research tasks to capture and develop user requirements for product and service
improvements.
·
Collaborate with customer experience and project
teams to determine priorities for resolution of usability problems to optimize
product improvement.
·
Assist with creating and documenting customer
experience best practices and project templates
·
Support the execution of user experience
feedback survey schedule as agreed by the Head, Customer Experience and
Retention Management.
·
Assist in identifying improvements to channel
execution and brand perception, to ensure maximum customer satisfaction is
delivered across all traditional and digital touch points.
·
Promote
up-sell and cross-sell opportunities across the existing base using customer
intelligence and user behaviour
·
Build customer advocacy in the form of
touch-point ideas which deliver emotional connections to customers
·
Review the monthly customer health-check reports
to understand key drivers of satisfaction, dissatisfaction, advocacy and churn
(responsibility seems a little high for the role)
·
Support the execution of the Customer Surprise
and Delight program
·
Provide support in the implementation of all
action plans to resolve key issues affecting customer satisfaction and
dissatisfaction
·
Communicates tactfully and effectively both
verbally and in writing, and maintains effective work relationships with all
stakeholders and partners
·
Conduct mystery shopping exercise at all
Frontline Touch Points and prepare detailed reports of findings with
recommendations
Educational
Requirements
University degree or
equivalent in relevant discipline
Experience,Skills
& Competencies
Minimum of One to Two years post NYSC work experience
Problem solving and root cause identification skills.
Excellent business
analysis skills including a wide range of techniques for data and analysis
(including process modelling, process mapping and business requirements
specification)
Must be a team player
and able to work collaboratively with and through others
Proficiency in Ms Office - Visio, Excel, Word and PowerPoint
Previous work
experience in telecommunications industry will be an added advantage
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