Job Title: Media Manager - Nigeria Franchise
JOB ID 32481
LOCATION(S) Nigeria
CITY/CITIES Lagos
JOB POSTING END DATE
Aug 19, 2015
DESCRIPTION &
REQUIREMENTS:
Position Overview:
The Media Manager will be instrumental in furthering
Integrated Marketing Communications team capability, in line with the WMO
strategy for TCCC in Nigeria. The
position, in conjunction with the media agency AOR partners and other IMC team
members, is expected to deliver brilliant results in all Core Creative Idea
amplification and impactful Connection Planning & and full IMC plan execution,
with emphasis on media (paid, owned, and earned).
The role will assist the CEWA BU in the stewardship of the
total portfolio management approach, as it relates specifically to media
planning/buying (works with IMC and Franchise managers); ensuring media
strategies are aligned with brand objectives -track against milestones and
manage budgets for all media related activities within key initiatives/programs
in line with BP and brand priorities.
KEY
DUTIES/RESPONSIBILITIES:
Prioritized
Responsibilities
Regional Integrated Marketing Communication Development: partner with local media agency partner to
amplify the Core Creative Idea into key connection points with emphasis on
media (paid, owned, earned). Apply best
media practices from global/regional sources and implement emerging media
frameworks (paid, free, and owned media).
Media / Asset Strategy Development: partner with Brand teams, Franchise teams,
IMC teams and agency partners to optimize media investment strategies and
plans. Analyse media impact on core
brand & business metrics; develop and implement media strategy, ultimately
generating greater effectiveness and efficiencies of our IMC plans
Agency Relationship Management:
Lead media agency relationship,
managing resource allocation and quality control (timing, cost, creative
delivery). Maintains contacts within the
media industry. Participate in the negotiation and maintains relationship with
media suppliers.
4. IMC Plan Execution: Lead to full
execution of media plans within IMC plans—ensuring clear links to CCI and
leveraging brand strategies. Manage
clear processes/routines with key partners (e.g. bottler, agencies, etc.) to
ensure plans are executed on time/ in-budget and coordinated across key
constituents as needed. Manage clear
execution and related “post-mortems”.
COMMUNICATION
COMPLEXITIES:
Local Brand Team:
Lead media plan development by leveraging local media
insights and ensure that brand messages are activated through targeted,
relevant, and strategically-aligned media contact points to build brand values
and drive profitable volume
Local Agency Team:
Lead and provide direction to the media agency (based on the
approved IMC Plan), and manage day-to-day requirements with the media agency
based on agreed protocol and processes for fast turnaround of requirements.
Actively participate in annual assessment process and
remuneration / contract negotiations with the Media Agency-of-Record.
Internal Support / Process Management –
Brand, IMC,
Commercial, Bottler, PAC, Agencies.
KO Finance – Manage day-to-day media financial processes to
ensure accuracy of media documents, prompt payment to the media, etc
Industry Representation:
Helps in establishing and maintaining contacts within the
media industry. Maintains relationship with various media suppliers.
Active role to
during media rate negotiations.
Global and Regional
KO IMC / Media Representation
Functionally reports and manages requirements from BU IMC
manager and Global Media Director.
Attend and actively
participate in KO Regional Media Meetings / Conference.
Evaluate and adapt best practices from new media learning,
guidelines, and other countries to enhance media effectiveness, efficiency, and
creativity.
ANALYSIS:
Proficient-Expert level in media analytics to identify and optimize media investment
strategies and plans to connect with our consumers. Analyse media impact on core brand metrics
and business metrics.
Proficient-Expert
level in leveraging financial rigor to prioritize and allocate resources
effectively.
Proficient-Expert level in measuring financial and equity
impact of investments and institutionalizes learnings.
JUDGMENT AND DECISION
MAKING:
Lead development, judgement and ability to evaluate the
Media Plan
Decision-making accountability impacting 50-60% of total
Franchise DME (based on % allocated to Media). Critical judgement on day-to-day
requirements with the agency based on agreed protocol and processes.
INNOVATION:
Expected to re-apply best media practices from
global/reginal sources and implement emerging media frameworks (paid, free and
owned media)
SUPERVISORY
RESPONSIBILITIES:
Direct Reports: None.
Extensive project management and general coaching and mentoring within team
expected. Direct management media
agency.
Decision Making: Accountability over media critical
investments within specific programs.
QUALIFICATIONS /
COMPETENCIES / SKILLS:
Functional Competencies:
1. Media Planning
Process
2. media Analytics
3. Media
Assets+Properties
4. Agency management
5. Financial process
6. Productivity
7. IMC Innovation
(70-20-10 framework)
Leadership Behaviors:
Leader of Others
Drive Innovation -
Generate new or unique solutions and embrace new ideas that help sustain our
business (encompassing everything from continuous improvement to new product
and package innovation)
Collaborate with the
System, Customers and Key Stakeholders - Develop and leverage relationships
with stakeholders to appropriately stretch and impact the System (Company and
Bottler)
Act Like an Owner - Deliver results, creating value for our
brands, our System, our customers and key stakeholders
Inspire Others -
Inspire people to deliver our mission and 2020 Vision, demonstrate passion for
the business and give people a reason to believe anything is possible
Develop Self and Other - Develop self and support others’
development to achieve full potential
Builds Brand Love
Seeks understanding
of fundamental human needs and behaviours
Pursues innovation
and change with a mind-set of continuous improvement
Balances intuition
and fact to distil complex thought into compelling ideas
Anticipates future
trends to engage and delight consumers
Technical Skills:
Consulting /
Specialist Support
Establishing
Strategic Direction For Specialist Area
Pursuing
Innovation
Negotiation
Develop And
Maintain Supplier Relationships
EDUCATIONAL
REQUIREMENTS: Bachelor’s Degree. Experience
in Media, Agency will be an added advantage.
CULTURAL DIVERSITY:
Ability to deal with multiple cultural enviroments.
At The Coca-Cola Company you can cultivate your career in a
challenging and dynamic environment. We are the largest manufacturer and
distributor of nonalcoholic drinks in the world-selling more than 1 billion
drinks a day. Unlock your full potential with a future-focused company that is
known and respected throughout the world.
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