Job Title Trade Marketing Officer
Job Description
• Build relationship between lower and upper levels (i.e.
between Authorize distributors and Retailers), Support Trade partners by
linking Retailers to Trade Partners’ Point of Presence (PoP)
• Ensure call cycle time of 20 visit a day per territory or
as business requires
• Identify, classify and support all players in channels of
distribution and ensure weekly / monthly
database update
• Ensure MTN product availability in channel is >95% at
all times and provide weekly product availability report of all visited outlets
during call cycles
• Ensure information from Distributor Account Executive on
Trade Partners product distribution is confirmed and relevant Sub Dealers
followed up and provide weekly / monthly report
• Resolve all issues/queries with regards to activations,
products and promotions
• Direct all channel participants to MTN identified growth
area within your territory
• Establish consistent channel standards including branding
as per channel recommendation.
• Increase brand awareness – Signage, POS distribution and
target 65% visibility in the channel of distribution (Trade marketing team will
measure)
• Support all identified outlets with 100% merchandizing as
appropriate and defined.
• Manage stock in channel and provide appropriate reports as
follows;
o Direct outlets with stock challenges to identified Trade
Partners to ensure there is no stock out within assigned territories
Obtain and record info on stocking from ALL visited
outlets in territory (where from, when, price, where to & why still pending
>30days) and report weekly / monthly.
o Advice RSMs if there is need for focussed activity in
territory to help move stock – As appropriate
o Provide training on site to Increase product knowledge
o Ensure MTN product availability in channel is >95% at
all times and provide weekly product availability report of all visited outlets
during call cycles
o Follow up with product availability at Trade partners’
Point of presence and provide weekly /
monthly report
o Ensure all visited outlets give info on where, when, price
etc of products and provide weekly report
o Query all products in channel older than 30 days from date
of purchase and make report to the business on all such stock weekly
o Target 65% space within each outlet (Trade marketing team
will measure)
o Support all identified outlets with 100% merchandizing as
appropriate and defined.
o Ensure 100% POS Distribution to all channels of
distribution within 14 days of release
o Ensure 100% replacement of expired, damaged or obsolete
materials within territory and 100% removal of obsolete materials and messages
o Obtain info on stocking from ALL visited outlets in
territory (where from, when, price, where to & why still pending
>30days) – Record and report weekly / monthly.
o Ensure collaboration between sub subs, retailers etc to
TPs and help nurture the relationship and increase RRP
o Confirm that sub dealers and dealer branches are contacted
and stock receipt / movement verified -
Produce weekly report
o Ensure areas in your territory without adequate TP point
of presence is filled by encouraging TP to open up points
• Provide Informal training in shops on products, services
and promotions being run by marketing, channel or region and on the spot
training/coaching of all visited outlets in territory (100% of all visited outlets
in call cycle)
• Manage events and promos and perform post-promo evaluation
• Provide weekly/monthly sales activity report, market
intelligence report and initial report to Field Service Engineers on state of
network in territory
Job Condition
• Tool of trade vehicle provided
• May be required to work extended hours / weekends
• Work is carried out mostly in the field
• A valid drivers license (Extensive local travel)
Experience &
Training
Experience:
Post NYSC working experience which includes:
• 1 year Sales &
Marketing experience in a fast moving consumer goods (FCMG) environment
Training:
• Basic GSM
• Basic Telecommunication Fundamentals
• Merchandising Training
• Selling
• In-depth Handset training
• Customer care
• Coaching for results
Minimum qualification
BA, BEd, BSc, BTech, HND
or BArch
To apply, visit: https://careers.mtnonline.com/VacancyDetails.aspx?VacancyID=171
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