Job Title SME
SEGMENT MANAGER
Job Description
• Support the development of strategic marketing plan and
execute marketing programs to achieve set targets for profitability, revenue,
value and market share, retention, churn, etc.
(short-term and long-term)
• Manage end-to-end cycle of in-life SME products and value
propositions in conjunction with the Senior Manager SME Segment and Service
Management to meet revenue targets
• Develop product concept, product business plans,
acquisition and retention campaigns to ensure product performs optimally and
gains market share dominance
• Use market gap analysis and segmentation data to make
decisions on the update and churn of in-life products and services
• Gather and analyse data for research development business
deductions on various areas e.g customer satisfaction, feasibility of key
project etc.
• Monitor execution of SME segment market strategy against
objectives
• Evaluate new opportunities for expansion and develop
business cases and justification for investment projects to achieve ES’ short
and long term revenue and value growth while leveraging on MTNN brand equity
• Provide performance tracking support to Senior Manager,
SME Segment Management
• Develop initiatives to increase customers’ satisfaction
via the customer life management process
• Contribute to the understanding of the financial strength
of key projects involving cost of product/service delivery, Marketing spend,
return on investment etc. and make recommendations
• Develop detailed understanding of customer segment needs,
behavior, attitudes, and buyer values.
• Apply and analyze data, search for trends, develop key
findings, conclusions and indicated actions from qualitative/quantitative
customer research
• Apply strategic marketing mix and channel options to
deliver marketing offers to target markets (strategic alliances, bundling,
augmented product)
• Support and lead the customization and differentiation
efforts for MTN N enterprise product and
service offerings in the market
• Provide commercial analysis to support the assessment of
the potential alliance and ensure commercial proposal reflects industry
analysis, commercial and regulatory frameworks and financial analysis
• Provide support for the negotiation, conclusion and
drafting of alliance agreement(s) to
meet the strategic objectives of segment
Job Condition
• Normal MTNN working conditions
• National and international travels
• Extended working hours
Experience & Training
Experience:
8 years working experience including:
• At least 2 years in a managerial/ supervisory position
• Business development/consulting experience in a business
to business environment
• Experience in the telecommunications and/or ICT industry
• High commercial acumen with experience at developing
business cases
• Experience in cross-functional project coordination
Training:
• Telecommunication/IT fundamentals
• MS office and common business applications
• Effective leadership and human capital management
Minimum qualification BA,
BEd, BSc, BTech or HND
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