Job Title: Manager.Consumer Research*
Location: Lagos, NG
Function
Job Summary
Manage all primary and secondary research activities to
deliver market insights for effective decision-making
Principal Functions
Tactical
Establish and maintain relationships with key internal and
external stakeholders.
Operational
Plan and monitor tactical studies related to brand health
checks, market segmentation, customer satisfaction studies, mystery shopping,
network quality check, retail audits and other ad-hoc studies.
Prepare and implement an annual research plan aimed at
conducting market research activities to provide accurate and timely
information on consumer trends/patterns/preferences.
Set research guidelines in compliance with tested leading
practices.
Define the research methodologies and instruments to be used
for each research project.
Review questionnaires, moderator guides and other research
tools and ensure compliance with tested leading practices.
Conduct spot checks on all field research projects
(especially those conducted by third-party market research companies) to
validate findings and ensure data integrity.
Review proposals and conduct selection of third-party market
research companies.
Liaise with research agencies and ensure proper
communication of survey objectives to them.
Interpret research findings and distil key highlights from
survey results. Present research findings to user departments/divisions/units
as required.
Conduct regular reviews of all data sources and suppliers to
ensure quality control.
Provide clear direction, set targets, prioritize tasks and
assign responsibilities to each member of the EMTS market research team.
Assist in implementing the unit’s work programs and plans in
line with agreed upon procedures and guidelines.
Assist in planning and managing the human and material
resources of the unit to optimise performance, morale and enhance productivity.
Manage inter-functional relations to ensure synergy across
the various departmental functions.
Provide leadership and guidance to team members and manage
subordinates’ performance towards the achievement of overall team objectives.
Prepare/compile agreed periodic activity and performance
reports for the attention of the Director, Market Strategy, Pricing &
Insight.
Perform any other duties as assigned by the Director, Market
Strategy, Pricing & Insight.
Educational
Requirements
First degree or equivalent in a numerate discipline.
Postgraduate/professional qualification in a related field
will be an added advantage.
Experience, Skills
& Competencies
Six (6) to eight (8) years work experience, with at least
three (3) years in a supervisory role in a FMCG, research or telecoms sectors
To apply, visit: http://careers.etisalat.com.ng/
Then select: New Jobs (Last 7 days)
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