Job Title: Digital
& Content Marketing
·
Accountable for all content marketing initiatives to
drive traffic, engagement, leads, that deliver sales of VAS products, data
bundles etc.
·
Collaborates across functions and silos to deliver an effective
content marketing strategy and editorial plan to meet the business objectives
at the lowest possible cost
·
This role requires a brand publisher mindset: the create the
content our audience is looking for and then to optimize the path to conversion
·
Editorial requirements include basic SEO understanding, content
categorization and structure, content development, distribution and
measurement. Development of editorial governance so content is consistent with
our brand voice, style and tone.
·
Editorial calendar and organization workflows must be developed
and managed.
·
Channel management of digital content hubs and all supporting
social channels including email / newsletter distribution. This person must
understand the basic best practices of the main social media channels, which
content and approaches work on each and why
·
Measurement and optimization of the program will be required on a
regular and ongoing basis
·
Management of all creative resources including designers, writers,
and other agency personnel
·
Integration of content programs with brand campaigns to drive
brand to demand.
·
Executive presentations on the program approaches and results will
be required.
How To Apply:
Send
updated CV to esmcs_recruitment@etisalat.com.ng
No comments:
Post a Comment