External Job Title
Retail Sales Manager -
Northern Nigeria
AutoReqId 48131BR
Function Sales
Type of Job Full Time - Exempt
Country Nigeria
External Job
Description Level: L6 (MS1)
Reports To: AREA SALES MANAGER
Context
Guinness Nigeria operates a Total Beverage Business (TBB). A
key contributor to the success of the GNPLC strategic plan is an effective
& flexible field sales force demonstrating industry leadership in both
volume driving & brand building activity
This role is based in Northeast Nigeria
Purpose of Role:
·
To support GNPLC’s business objectives through
the effective management of designated sales territory with a focus on high
value outlets including implementation of all sales activities/programmes in
the retail sales territory
·
Responsible for the account management and
activation of high value outlets and hypermarkets
·
To spot sell to fill sales gaps in the outlets
(across the entire portfolio) and to pre-sell
Top Accountabilities:
·
Ensures achievement of QDVPPP sales drivers for
Territory
·
Ensures sales out of distributors/market share
growth are achieved via monitoring the RRS scheme, excellent execution of
promotions. Ensures promotional activity is in the right outlets and well
managed. Has to keep and update a database of outlets within the territory.
·
Ensures at a minimum, once a quarter reviews of
RSE, SR & VSR routes, inclusion of new outlets.
·
Manages Recommended Price Compliance in outlets
and ensures the retail redistribution standards are adhered to by distributors
·
Ensure effective customer/ business development
to counter competitive activities in these outlets
·
Has accountability for POS materials, Chillers,
Light signs etc deployed in retail outlets within sales territory.
Qualifications and
Experience Required:
·
Graduate with minimum 1 year commercial
expertise gained across Sales / Consumer Marketing or Sales Management.
·
High level awareness of the application of
Health & Safety Standards
·
Good communication skills –written and verbal.
Suitable candidate must also be fluent in Hausa
·
Good IT skills
·
High degree of integrity
·
Good inter personal skills
·
Geographically mobile.
·
Healthy and physically fit.
·
Experienced driver with valid license
Barriers to Success
in Role:
·
Essential to spend time in the Field with
customers and consumers-essential to stay in touch with the market and the
competition
·
Unwillingness to flex schedule to align with
business hours of retailers and distributors
·
Limited or no knowledge of the Northeast region.
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