Job Title: Marketing Activation Manager (Horlicks,
Andrews and Otrivin)
Requisition ID: WD90557
Location: Lagos
Position: Full time
Functional area: Marketing
Details
Location: Lagos
Position: Full time
Functional area: Marketing
Details
- Accountable for accelerated
share, sales and profit delivery for year 1 of 3>1 plan for all 3
categories- Nutritional, Digestive Health and Respiratory.
- Execute highly effective
marketing activation programmes for all brands within the portfolio to
deliver commercial goals aligned to Winning Formula
- Ensure all activity is
compliant with global category guidelines and local
regulatory/medical/legal requirements
- Lead LOC Market Activation Plan
development for brand and provide rigorous data input into 3-1 Financial
planning process
- Partner with Area Marketing
team to deliver winning marketing and innovation plans for LOC based on
actionable commercial, competitor and consumer insight to drive LOC brand
share and equity ahead of competition
- Actively champion brand
initiatives cross functionally through project team meetings and PMB
process to ensure timely and excellent market implementation
- Provide brand data and
analytics to input into the core commercial cycle and S&OP processes
in market to support delivery of agreed forecasting and service levels
- Accountable for brand
performance tracking and recommending remedial action
Build category defining brands our consumers will love:
- Drive brand consumption ahead
of Category across portfolio
- Develop actionable local
insights (consumer, shopper, expert and competitor) that build on global
insight to generate locally relevant Task Maps
- Deliver excellence in
commercial delivery to become first choice for shoppers, customers and
experts:
- Develop winning Market
Activation Brand Plans (MAPs) in the context of the consumer, expert,
trade and competitor
- Deliver winning trade execution
including optimal channel focus and mix in partnership with sales
organization to drive availability
- Win the war in the store with
powerful visibility for our brands in the ‘last metre’ across modern,
traditional and pharmacy channels that builds brand equity
- Work effectively with LOC
agency partners to deliver world class activation
- Ensure the Brand Heart is
brought to life and consistently activated across all touch points to
build long term brand equity
- Plan, manage and deploy working
media to optimize return on investment
- Win in digital locally through
driving local digital insight and delivering locally relevant digital
campaigns
Use science and innovation to improve lives:
- Execute in-market new product
launches brilliantly leveraging global/area launch models
- Responsible for implementation
and achievement of agreed innovation ratios
- Activate and consistently
deploy winning claims working closely with area, regulatory, medical and
activation teams
Deliver high quality products and service at the right time and
cost:
- Deliver world class forecast
accuracy as agreed in the winning formula
- Deliver complexity reduction
and value engineering initiatives to simplify supply chain and remove cost
Shape talent and culture by living our values and developing our
people in a high performance culture:
- Build one Africa mind-set and
cross functional team for brand
- Utilize the Marketing Way as
“the way GSK does marketing”, building best practice case studies where
relevant, to share within LOC and Africa
- Develop understanding of
importance external stakeholders (key customers, government &
regulatory agencies, KOLs, industry bodies)
- Drive external focus including
regular field visits across customer, consumer, shopper and expert
- Model GSK values &
behaviours and compliance with all GSK codes of practice.
Impact measurement in driving business to first and best FMCH:
- Responsible for tracking brand
equity and recommending remedial action
- Drive innovation
implementation, tracking and learning
- Achievement of all metrics as
agreed in the PDP and Winning Formula documents
Basic Qualifications
- Minimum 6 years experience in
FMCG marketing
Preferred Qualifications:
- Candidates must be able to
operate effectively and efficiently with an FMCG mindset from day 1.
- Must have the ability operate
independently within a flat structure
How to Apply
Interested and qualified candidates should:
Click here to apply
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