Job Title: Specialist, Mobile Broadband
Location: Lagos, NG
Job Summary
·
Develop strategic partnerships with relevant
service providers and identify new opportunities to grow Etisalat's mobile
broadband business through innovative services.
·
Responsible for strategic plan to effectively
optimize the OTT services benefits to the business and the customers alike
through appropriate package design, advertising campaign development and choice
of the relevant media outlets for the promotion of the products.
Principal Functions
·
Source for partnerships with relevant service
provider to drive the adoption of data services and market share while keeping
abreast of advancement and global trends in mobile data industry.
·
Establish and maintain relationships with key
internal and external stakeholders. Set strategic direction for adequate
partnership with OTT service providers and maintaining such partnerships for
optimal returns to the mobile data strategy of the company.
·
Evaluate and maintain effectiveness and
efficiency of the strategic partnerships with relevant service providers
pertinent to the company's mobile data strategies.
·
Assist in determining and managing the strategic
direction/focus of marketing communication for approved mobile broadband
propositions-Above The Line (ATL), Below The Line (BTL) and PoSM (in-store)
·
Assist in liaison with the Brands and
Communication team to develop overall communication strategies for Etisalat
Nigeria data strategies as well as support any product related marketing
campaigns.
·
Provide inputs into yearly data products roadmap
and overall marketing plan. Participate in quarterly performance reviews and
changes based on analysis of internal capabilities as well as market movements-
in line with approved business plans and revenue targets.
·
Propose modifications to enhance all data
related products/services to suit customer behavioural changes and assist in
implementing the unit's work programs and plans in line with agreed upon
procedures and guidelines.
·
Prepare/compile agreed periodic activity and
performance reports for the attention of the Head, Data Service.
·
Perform any other duties as assigned by the
Head, Data Service.
Educational
Requirements
·
1st degree or equivalent in relevant discipline;
industry certification and/ or postgraduate/ professional qualifications in
related field may be an added advantage
Experience, Skills
& Competencies
- · Five (5) to eight (8) years' work experience
- · 5 years directly relevant work experience; expert knowledge of industry competitive environment, consumer trends and trade practices; advanced knowledge of the global technology trend; excellent understanding of customer mobile data behaviour; excellent understanding of OTT services and very strong interpersonal skills.
To Apply, visit: http://careers.etisalat.com.ng. Then click: ·
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