Job Title: Specialist, Product Marketing|
Location Lagos, NG
Job Summary
Reporting to the Manager, Product Marketing, you will be
measuring and optimizing customer acquisition costs, carrying out customer
analytics by analysing large sets of acquisition, engagement, and monetization
data, conducting experiments and building predictive models. You will be
working closely with the Product Marketing, Brands & Experience, Business
Intelligence and Customer Value Management teams, helping to drive data-driven
decision making, connecting analytics insights to other parts of the Digital
business.
Ideally, you would be someone who is adept at both thinking
strategically about difficult business problems and using cutting edge data
analytics techniques. You should have a track record of translating complex
quantitative data into actionable insights and have communication skills to
engage and influence both technical and non-technical audience all while having
a strong passion for Digital and VAS services.
Principal Functions
Work with key stakeholders to evaluate ROI for marketing
strategies, promotions and other initiatives
Develop and analyze experiments to increase acquisition and
engagement, through alternative marketing channels and programs
Influence business decisions and marketing strategies
through fact-based data-driven insights and analysis; be a key agent of change
for the digital business strategy and marketing optimization
Take the lead in finding new opportunities to explore data
to improve the consumer experience, improve the acquisition strategy, drive
incremental revenue and/or reduce costs
Perform strategic analysis using all available sources of
information (internal consumer data, consumer insights, research data, industry
sources), to support the decision-making process and strategic direction
Work closely with other Analytics teams (CVM, BI) to define
segmentation groupings and life-time value metrics, and build propensity models
that predict churn, engagement, and other user behaviours
Act as go-to expert for quantitative analysis methodology
and implementation and application
Work with other members of the digital media team such as
the product managers and content & partnership team to understand the
product features and content and use this to shape the customer proposition
Prepare/compile agreed periodic activity and performance
reports for the attention of the Manager, Product Marketing.
Perform any other duties as assigned by Manager, Product
Marketing.
Educational
Requirements
MBA /MS/PhD in Mathematics, Statistics, Economics, Computer
Science, and/or Engineering Sciences. BA/BS level considered for outstanding
candidates
Experience, Skills
& Competencies
3+ years of relevant hands on analytical experience,
preferably in telecoms, gaming, technology or consulting
Prior business application of quantitative methodologies
such as regression modelling, decision trees, cluster analysis, factor analysis
etc.
Excellent knowledge of MS Excel including macros, pivot
tables, lookups, solver etc.
Proficiency with statistical software such as SAS, R, SPSS,
E-Views, Oracle Data Miner, etc.
Advanced SQL skills including extensive experience querying
large, complex data sets
Familiarity with a data visualization software package such
as Tableau/OBIEE a plus
To Apply, visit: http://careers.etisalat.com.ng.
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